This privacy policy will explain how we use the personal data we collect from you when you use our site badassbodyproject.com. By using this site, you hereby agree to this privacy policy.

The data controller of this site is BadassBodyProject.com (referred to as “we”, “us”, or “our” in this privacy policy) and we are responsible for the data that we collect from you.

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us via our contact form or by email at admin(at)badassbodyproject.com.

How and what data do we collect?

Here are how we collect data and what data we collect:

When you visit or use our site, we collect the following data from you (referred to as “visitor data”):

IP address
Geographic location
Language
User-agent or browser
Operating system
Device
Internet Service Provider
Timestamp and visit duration
Referring and exit URL
Referring search term
Page view and event

When you leave a comment on our site, we collect the following data from you:

Name
Email address
Photo (if you connect your email to Gravatar)
Your site URL (if you provide it via the comment form)
Comment content
IP address
Geographic location
Comment timestamp
User-agent or browser
Language
Operating system
Device
Mobile network information

When you send us a message using our contact form, we collect the following data from you:

Name
Email address
Message subject (if you provide it via the contact form)
Message content
IP address
Geographic location
Message timestamp
User-agent or browser
Language
Operating system
Device
Mobile network information

Cookies and Web Beacons

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. We use cookies in some of our data collection processes, including:

We use cookies to track how you move around and interact with our site. We do this to better understand your interest so that we can provide content, serve ads, and suggest products or services that are relevant to your interest.

When you leave a comment on our site, we may store your name, email address, and site URL (if provided) in cookies. We do this so you do not have to fill in your details again when you leave another comment.

When you click on affiliate links, we use cookies to track your activities on a limited basis in our partner’s sites, such as whether or not you buy their products/services.

The cookies we use consist of session cookies and persistent cookies. Because we use various third-party services, tools, content, and advertising/affiliate networks, we also use a mix of first-party and third-party cookies.

You can remove cookies or set your browser not to accept cookies. You can usually find the instruction to do that on your browser’s site. However, if you do not accept cookies, some of our site features will not work for you.

Who we share your data with?

We highly respect your privacy. We will not share your data with any third parties, except in the following limited cases:

If we are required by law to do so. For example, via a court order.

We use various third-party services and tools to run our site. They collect and process data using cookies or other means on our behalf. They include:

Akismet. We use Akismet to protect our commenting system, contact form, and email sharing button from spam.
Google Analytics. We use Google Analytics as our main analytics service. Here is how Google Analytics collects and processes data.

We use various advertising/affiliate networks to monetize our site. They use cookies to collect information about you.

On our site, we include embedded content from other sites. For example, we embed Youtube videos in some of our content. These sites may collect data about you, use cookies, and/or embed additional third-party tracking.

This privacy policy applies only to this site. So, if you click on an outbound link to another site, you should read their privacy policy.

Ezoic Services

Ezoic Services
This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:

IP address
Operating system type and version
Device type
Language preferences
Web browser type
Email (in a hashed or encrypted form)

Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.
You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.

How we use your data?

We collect your data so that we can:

Make our site function properly. Some parts of our site need your data to function properly.

Make our site easier for you to use. By knowing your device, browser, and operating system, we can make our site design more compatible with your technology.

Provide content, suggest products or services, and serve ads that are relevant to your interest. By knowing your referring and exit URL, search term, how you move around and interact with our site, we can understand and therefore serve your interest better.

Communicate better with you. By collecting your name and email address when you leave a comment, send us a message through our contact form, or sign up to our mailing list, we can communicate better with you.

Track our earnings from advertising/affiliate networks. We use various advertising/affiliate networks to monetize our site.

How long we retain your data?

Different types of data have different retention periods:

The visitor data collected by our web analytics software are retained indefinitely.

Regarding the visitor data collected by Google Analytics on our behalf, we keep user-level and event-level data associated with cookies, user identifiers, and advertising identifiers, for up to 26 months. After that, they will be deleted. However, the other data are retained indefinitely.

The data collected through our commenting system and contact form, and are stored in our WordPress database, such as name, email address, your site URL (if available), IP address, message subject (if available), comment/message content, comment/message timestamp, are retained indefinitely.

The retention period of the data collected through our commenting system and contact form, and sent to Akismet, is governed by the Automattic Privacy Notice.

We will do our best to prevent security breaches and keep your data safe. If a breach occurs, we will notify you without undue delay and take the necessary measures to mitigate its effects.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access. You have the right to request us for copies of your personal data.

The right to rectification. You have the right to request us to correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.

The right to erasure. You have the right to request us to erase your personal data, under certain conditions.

The right to restrict processing. You have the right to request us to restrict the processing of your personal data, under certain conditions.

The right to object to processing. You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability. You have the right to request us to transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request and exercise any of these rights, please contact us via our contact form or by email at admin(at)badassbodyproject.com.

Annual Request Summary

We are committed to transparency regarding the requests we receive under relevant privacy regulations. To learn more about the requests we have received and how we have responded, please refer to our Annual Request Summary.

Changes to our privacy policy

We keep our privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on February 3, 2024.